Tuesday, 29 January 2013

STRATEGIC POSITIONING IN THE 21ST CENTURY



Greetings to you dear reader, I bring unto you good tidings according to the gospel of strategic positioning in the 21st century, towards securing your bright and glorious future. The 21st century no doubt has been identified by seasoned economic analysts as an era of conceptual analysis of knowledge and an age of information explosion and you would agree with me that only those empowered with the right keys can survive its complexity.
From all indications, it is obvious that majority of us who are presently living in the 21st century would live and die in this same era, and having known this fact, it has become paramount that we all try as much as possible to learn and equip ourselves with the necessary skills required not only for survival but also to enhance a landmark achievement as a key towards immortality. According to Brandon Bruce lee; “the key to immortality is first living a life worth remembering”. If you want to be remembered long after your demise from planet earth, you would pay undivided attention to what I’m about to discuss and if you long to live an unambitious life of affluence, you would take cognizance of my teachings.
The 21st century, which can otherwise be referred to as an age of unreasoning, where ventures formerly believed to be a wild goose chase turn out to be a gold mine and a season where versatility is the prerequisite for multiple streams of income for comfort. It is noteworthy, that reformation awaits all sectors of the economy because workers will no longer get paid for going to their office complex everyday but rather they get paid for the skills they possess and the services they can render. Going by this analogy, it means that a skilled individual can render services to as many companies/ organizations willing and able to pay for his/ her services at the same time, while his/ her unskilled counterpart become unemployable. The measure of success level of any business enterprise will no longer be based on how gigantic the office complex is or the population of its workers, but measured in terms of its productivity.
The 21st century equation; “½ x ½ x 3 ” stipulates that half of the present labour force who are gainfully employed would loss their jobs, while the other half who are able to retain their jobs would earn twice their current pay and do thrice their present work load. The irony of this situation is that, those who know how to spend the money will not get it, while those who have the money will not enough have the time to spend it. The slogan for survival now is “CUSTOMER, NO JOB”. Any corner you turn to, all you would see is customer, no job opportunity. To survive this situation, you need to awake from your slumber of looking for a white collar job. Discover, develop and maximize your entrepreneurial skill so as to make everybody your customer in your locality.
Strategic positioning simply means when preparation meets divine opportunities which in most cases come with great risks and responsibilities. For instance, a civil or construction engineer in a developing nation where government are focusing on provision of social amenities such as good roads, bridges, and electricity for her citizenry would do well because of the skills he/ she has acquired. Likewise, an agriculturist would excel in a country like Nigeria, where much emphasis is being laid on food security. Also a journalist working in a media house would never cry of hunger in a highly developed economy because a lot of people who are into production would surely need an avenue to advertise their products to enhance sales and patronage. The same goes for people who have storage facilities such as cold room for preserving the self-life of perishables from their farms et al  because of the unimaginable income this venture could fetch for the investor e.t.c. Remember, what you invest in yourself today would definitely give you
 edge over your competitors when it matters most. 
Harness fully your pedigree talent, natural gift and your area of core competence and you would never grow ambitious. It is possible for you to be a jack of all trades and master of all. DOUGHNUT PRINCIPLE further explains this, using the three (3) rings concept. The first ring represents Pedigree talent i.e. skills learnt/ inherited from ones parent such as writing, sowing, cooking, aeration e.t.c. while the second ring represents your natural gift and finally , the third ring connotes ones area of core competence; that is the skills you’ve acquired through training either former or informer. Combine these three-ring concepts and you would never become unnecessarily ambitious in life.
Likewise, the SECOND CURVE PRINCIPLE further explains how we can grow our enterprises as soon as we are about reaching the peak level. It simply says; “draw another new curve at the terminal end of an existing curve”. Instead of going back to slumber because you have reached the top of your game or business, simply set another goal bigger than the former one to enhance profitability.
Finally reader, you need God to succeed. All these above enumerated principles and practices will amount to nothing if you do not acknowledge and accept him as the author and finisher of our faith in whose presence we are guaranteed abundant blessing according to his riches in glory. I long to see you at the top of the ladder because that is where we all belong. I’ve got a champion and a winner in you. Shalom

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